Keel HQ Docs
How to set up and use Keel HQ, the operations platform for DTC brands on Shopify.
Keel HQ brings a Shopify brand's inventory, cash, margins and marketing into one place. These docs cover how to set it up, how each part works, and how to connect an AI assistant to your data.
Quick start
Get an account, connect Shopify and finish the setup checklist.
Connect Claude, Cursor or ChatGPT
Let an AI assistant read your Keel HQ data over MCP.
Guides
One guide per job, filtered by topic.
Keel HQ for agents
Markdown copies of every page, llms.txt, and where the MCP server is.
Need a hand?
Choose Help in the Keel HQ sidebar to message us, or Report a bug to tell us something is broken.
Updated October 24, 2026