# Alerts and emails (/settings/alerts)

Go to **Settings → Alerts** to configure thresholds for cash, inventory, advertising and AI usage. Members, admins and owners can change the cash, inventory and advertising thresholds. The weekly out-of-stock email and the AI usage **Email threshold** are owner- and admin-only. Viewers can see this page but cannot make changes. In demo mode, alert thresholds are read-only.

## Cash Alerts [#cash-alerts]

**Low cash balance** shows a critical alert when [Cash on Hand](/reference/metrics#cash-on-hand) falls below the amount you enter. It defaults to **$5,000**. Enter **$0 or more**; Keel HQ saves the amount as whole dollars.

## Inventory Alerts [#inventory-alerts]

**Low stock warning** flags a SKU when its [days of inventory](/reference/metrics#doi) is below the threshold. It defaults to **7 days** and accepts whole days from **1 to 365**.

**Dead stock flag** flags a SKU when it has had no sales for the number of days you set. It defaults to **30 days** and accepts whole days from **1 to 365**. See [Dead Stock Flags](/reference/metrics#dead-stock-flags) for the metric’s display rules.

**Weekly out-of-stock email** sends owners and admins a weekly list of active SKUs that are out of stock. It is off until an owner or admin turns it on. Members can change the two thresholds above, but cannot turn this email on or off.

**Send day and time** sets when that email arrives. Choose any day of the week and a time in 15-minute steps, shown in the workspace time zone. The default is **Monday at 8:00 AM**. You can change the workspace time zone in **Settings → Profile**. The **Get started** checklist also offers this email after inventory has synced.

## Ad Alerts [#ad-alerts]

**ROAS drop alert** sets the percentage decrease in 7-day [Blended ROAS](/reference/metrics#blended-roas) compared with the previous seven days. It defaults to **20%** and accepts whole percentages from **1% to 100%**.



## AI Usage Alerts [#ai-usage-alerts]

**Email threshold** sends one email per calendar month to the workspace’s owners and admins when month-to-date AI spend crosses the amount. It is off by default. Enter a positive dollar amount to turn it on, or leave it blank to turn it off. Owners and admins control this threshold; it is separate from the hard spending cap in **Settings → AI**.

## Where alerts appear [#where-alerts-appear]

Keel HQ shows active dashboard alerts in the sidebar or top-bar bell and in Overview’s **Alerts & Action Items** section. This includes cash below its threshold, inventory alerts, dead stock and AI usage over its threshold. Keel HQ saves the **ROAS drop alert** percentage, but it does not trigger an alert yet.

## Emails Keel HQ sends [#emails-keel-hq-sends]

| Email | Who gets it | When | How to turn it on or off |
| --- | --- | --- | --- |
| Account and sign-in emails | The account holder or invited teammate | To confirm an email address, send a sign-in link or code, reset a password, confirm an email-address change, or accept an invitation | Required for the requested account action; they cannot be turned off. |
| Welcome email | A new workspace member, including an invited teammate | Once, on their first sign-in after they have a workspace membership | There is no setting. |
| Weekly out-of-stock email | Workspace owners and admins | At the chosen weekly day and time, when there is at least one active SKU out of stock | An owner or admin uses **Settings → Alerts → Weekly out-of-stock email**. |
| AI usage alert | Workspace owners and admins | Once per calendar month when month-to-date AI spend crosses the **Email threshold** | An owner or admin enters a positive **Email threshold** in **Settings → Alerts**; clear it to turn the email off. |
| Cash balance reminder | Workspace owners and admins | Monday mornings, when a manual or imported balance is more than 48 hours old | It is on by default. Use **Remind me to update balances** in [Cash → Settings](/modules/cash#settings). |
| Product updates | The individual who opted in | About once a month | Use **Settings → Profile → Email preferences** and switch **Product updates: about once a month** on or off. |
| Bug-report confirmation | The person who submitted the bug report | After Keel HQ receives their bug report | There is no setting. Keel HQ sends this confirmation only for a report you submit. |

Keel HQ does not send a monthly-report email. The monthly report is created as a draft in **Reports**, where you can review it.