# Keel HQ Docs

> How to set up and use Keel HQ, the operations platform for DTC brands on Shopify. Every page is also available as Markdown at its URL plus `.md` (`/index.md` for the home page), and the whole site is at /llms-full.txt.

## Docs

- [Keel HQ Docs](/): How to set up and use Keel HQ, the operations platform for DTC brands on Shopify.
- [Quick start](/quick-start): Get a Keel HQ account, connect your Shopify store and finish the setup checklist.

- **Connect your tools**
- [Connect Shopify](/connect/shopify): Connect your Shopify store to Keel HQ and see what it syncs.
- [Connect your bank](/connect/bank): Connect Mercury so Keel HQ can track your cash balances and runway.
- [Modules](/modules): The parts of Keel HQ, one per section of the app's sidebar.
- [Guides](/guides)

- **AI assistants (MCP)**
- [Connect Claude, Cursor or ChatGPT](/guides/connect-ai-assistants)

- **Reference**
- [API tokens](/reference/api-tokens): Create, scope and revoke the bearer tokens that let scripts and AI assistants read your Keel HQ data.
- [FAQ](/faq): Answers to common questions about Keel HQ metrics and features.
- [Keel HQ for agents](/agents): How AI agents and LLM tools can read these docs, and how they can read a brand's Keel HQ data.

## Guides

- [Connect Claude, Cursor or ChatGPT to Keel HQ (MCP)](/guides/connect-ai-assistants): Let an AI assistant read your Keel HQ inventory, cash, ad spend and reports over the Model Context Protocol. Read-only.

## Elsewhere

- [Keel HQ website](https://keelhq.io/llms.txt): product overview, pricing and the public changelog.